DEMO DASHBOARD  ·  Sample data for a fictional practice. No real patient or client information appears on this page. The Competitive Intel tab shows real public ads from Seattle-area practices, as published in the Meta Ad Library and Google Ads Transparency Center.
Performance
Lead Intelligence
Competitive Intel
Customers
Phone Calls
Sales Metrics
SEO Health
Budget
Overall ROAS
 
first-visit revenue per $1 spent
Total Revenue
 
SA-matched ad-attributed bookings
Total Ad Spend
 
Google + Meta combined
Total Leads
 
form inquiries
Filter Revenue Timing
i Revenue Window
i
Include current month
Exclude existing clients
Include phone-call conversions i
Monthly Breakdown
PeriodRevenue Call Rev i Spend ROAS i Mgmt Fee i Mgmt Fee ROAS i Google RevGoogle SpendGoogle ROAS Meta RevMeta SpendMeta ROAS
            
            
            
            
            
            
            
            
            
            
New Call Revenue
 
not already counted as web leads
Credited Callers
 
phoned in & bought, net-new
From Google
 
Google Ads calls
From Meta
 
Meta calls
Attributed Callers
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CustomerPhoneCall DateSourceService Matched SaleDays i New RevenueStatus
Total Customers
 
leads who became paying patients
Female to Male
 
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Avg Cost per Lead
 
ad spend ÷ total leads
Customer Acquisition Cost
 
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Filter
Include current month
Exclude existing clients
Lead Intelligence
PeriodTotal LeadsUnique Leads MaleFemaleUnknown Cost/LeadCost/Lead w/Fee Google LeadsGoogle CPLGoogle CPL w/Fee Meta LeadsMeta CPLMeta CPL w/Fee
               
               
               
               
               
               
               
               
               
               
Customer Acquisition
Period Customers i CAC CAC w/Fee i Google CustomersGoogle CACGoogle CAC w/Fee Meta CustomersMeta CACMeta CAC w/Fee
          
          
          
          
          
          
          
          
Matched Leads
 
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Unmatched Leads
 
no sale record found
Match Methods
 
email · phone · name
Match Rate
 
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Filter Revenue Timing
i Revenue Window
i
Lead ↔ Sale Match Detail
Current Month Budget
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Historical Spend
Overview
Rankings
Search
Site Health
Social
Reviews
Executive Summary
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What's working
    What needs work
      Fix in this order
        SEO Health Score
         
        /100
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        Rankings
         
        Search
        Site Health
         
        Strategic Insights
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        Generating insights…
        Map Pack Visibility
         
        How often you show in the top 3 Google Maps results
        Top 3 Rankings
         
        Pairs ranked #1–3 organic
        Top 10 Rankings
         
        First page presence
        Avg Position
         
        Lower is better
        Tracking domain —
        Rank Tracker
        Action Items
        Scanned —
        Speed Health
        … Mobile: — — —
        … Desktop: — — —
        ScorePage LoadTap ResponsePage Shift
        Mobile — — — —
        Desktop — — — —
        Page Load / Tap Response / Page Shift reflect what real visitors experienced (Google field data, last 28 days) when available; otherwise a lab estimate. The Score is a lab stress-test on a slow phone — a developer diagnostic, not what your visitors see. Page Load = how long until the biggest visible content finishes rendering (good < 2.5s). Tap Response = how quickly the page reacts to taps and clicks (good < 200ms). Page Shift = how much content jumps around as the page loads (good < 0.1).
        Pages Audited
        PageTitleDescriptionHeadingImage TextBusiness Data
        Sources Google · Yelp
        Profiles —
        Sample SEO data for the fictional practice, shown to illustrate the reporting. Rankings, Search Console figures, reviews and site checks are representative of a two-location practice; nothing on this tab is a live scan.
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