Northgate · Performance

Performance

Lead Intelligence

Competitive Intel

Customers

Phone Calls

Sales Metrics

SEO Health

Budget

Overall ROAS

revenue per $1 spent

Total Revenue

SA-matched ad-attributed bookings

Total Ad Spend

Google + Meta combined

Total Leads

CRM-tracked inquiries

Monthly Breakdown

Period	Revenue	Call Rev	Spend	ROAS	Mgmt Fee	Mgmt Fee ROAS	Google Rev	Google Spend	Google ROAS	Meta Rev	Meta Spend	Meta ROAS

New Call Revenue

not already counted as web leads

Credited Callers

phoned in & bought, net-new

From Google

Google Ads calls

From Meta

Meta calls

Attributed Callers

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Customer	Phone	Call Date	Source	Service	Matched Sale	Days	New Revenue	Status

Total Customers

leads matched to SA revenue

Female to Male

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Avg Cost per Lead

ad spend ÷ total leads

Customer Acquisition Cost

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Lead Intelligence

Period	Total Leads	Unique Leads	Male	Female	Unknown	Cost/Lead	Cost/Lead w/Fee	Google Leads	Google CPL	Google CPL w/Fee	Meta Leads	Meta CPL	Meta CPL w/Fee	Free Leads

Customer Acquisition

Period	Customers	CAC	CAC w/Fee	Google Customers	Google CAC	Google CAC w/Fee	Meta Customers	Meta CAC	Meta CAC w/Fee

Matched Leads

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Unmatched Leads

no SA record found

Match Methods

email · phone · name

Match Rate

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Lead ↔ SA Match Detail

Current Month Budget

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Historical Spend

SEO Health Score

Up 9 points since January

Tracked Keywords in Top 3

of 48 tracked · 27 in top 10

Google Business Profile

4.8

431 reviews · 12 new in the last 30 days

Organic Clicks / 28 days

2,914

61,470 impressions · 4.7% CTR

Keyword Rankings

Keyword	Service	Rank	Prev	Change	Monthly volume
coolsculpting near me	Body Contouring	2	4	▲ 2	1,900
botox [city]	Injectables	3	3	—	2,400
lip filler [city]	Injectables	1	2	▲ 1	880
morpheus8 [city]	Laser & Skin	5	9	▲ 4	720
medical spa near me	General	6	5	▼ 1	3,600
laser hair removal [city]	Laser & Skin	4	7	▲ 3	1,300
diamondglow facial	DiamondGlow	2	2	—	390
emsculpt neo near me	Body Contouring	8	14	▲ 6	590

Site Scan

Check	Status	Detail
Core Web Vitals	Pass	LCP 1.9s · CLS 0.04 · INP 120ms
Mobile usability	Pass	No tap-target or viewport errors
Title tags	3 issues	Two duplicates, one over 60 characters
Meta descriptions	6 missing	Mostly older treatment pages
H1 structure	Pass	One H1 per page across 34 pages
Schema markup	Partial	LocalBusiness present; no FAQ or Service schema
Broken links	Pass	0 internal, 2 external redirects
Indexed pages	34	No coverage errors reported

What We Would Fix Next

Priority	Action	Why it matters
01	Add Service and FAQ schema to the six treatment pages	The FAQ copy already exists on-page and is invisible to search as built.
02	Write the six missing meta descriptions	Google is writing its own, and those omit the offer.
03	Resolve the two duplicate title tags	Both treatment pages compete for the same query.
04	Build a location page for the second market	Ranking is carried entirely by the primary address today.
05	Ask for reviews after treatment, not at checkout	Review velocity is the strongest local lever still unused.

Sample SEO data, shown to illustrate the reporting. Rankings and volumes are representative of a mid-size multi-service practice.

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Conversion Funnel

Speed‑to‑Lead

Median response

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Within 10 min

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Ghosted

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Phone Calls From Leads

Answered

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Missed / voicemail

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Missed rate

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Follow‑Up System Check

Team Scorecard

Staff Member	Replies Answered First	Median Response	Within 10 Min	Messages Sent	Follow‑Through

Credit goes to whoever actually sent each message — response times are measured on the business‑hours clock. Phone calls staff place from desk or cell phones aren't visible here.

Sales by Treatment Interest

Treatment / Offer	Leads	Replied	Became Customers	Tracked Sales	Close Rate

Which offers are pulling people in vs. actually turning into revenue. Dollar figures come from the sales sheet.

Weekly Trends

Week of	Leads Who Replied	Median Response	Ghosted	Missed Calls

Leads Falling Through the Cracks

Issue	Lead	Service	Interested In	Contact	Waiting	Last message

Missed call = the lead phoned during business hours and nobody answered, with no follow-up since. No reply yet = the lead texted back and is still waiting on a human. Conversation dropped = the team had been replying, but the lead's latest message went unanswered. Opted-out leads, matched purchasers, and conversations that ended with a simple thank‑you are excluded.

Never Replied to the Texts — Recommended Call List

These leads finished the automated text sequence without ever responding. A phone call is the recommended next step — calls made from desk or cell phones won't show up here, so this is a checklist, not a report card.

Lead	Service	Interested In	Phone	Days Since Lead

Funnel & response metrics from the practice CRM (read‑only); revenue from the sales sheet. covers agency‑sourced leads.